Click Fraud: Problem and Paranoia 2005-03-10

Wired's Adam L. Penenberg is exploring the problem of click fraud (fraudulent click throughs on pay per click programs):

'Last week, I served on the "Click Fraud: Problem or Paranoia" panel at the Search Engine Strategies conference in New York. At one point, Jessie Stricchiola, one of my fellow panelists, tried to gauge the extent of the problem by asking the 80 people in attendance to raise their hands if they had ever been victims of "click fraud."

About half of the audience members, most of them small businesses owners, raised their hands. '

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